John Heenehan has written a wide range of stories and C-level columns that promote an organization’s strategy and developments, and supported many other communications projects. A wide range of samples of his work, along with his associated organizations and titles, are presented here:
Most work samples are in pdf format
Archive of Articles in U.S.1 Newspaper
KPMG – Manager, Editorial Communications
- As part of KPMG’s continuing efforts to develop a diverse workforce, the firm created a 28-page insert for the March/April 2008 issue of the Diversity Journal, an external publication, to showcase its progress and ongoing efforts in promoting an inclusive environment. John wrote a third of the stories, two of which are posted here. Both stories are posted here courtesy of KPMG LLP.
Read more… file size .97MB
- For KPMG’s 2008 International Annual Review, the firm’s version of an annual report, John wrote two stories about the spread and implications of the new International Financial Reporting Standards (IFRS). The United States is expected to adopt IFRS, which have replaced GAAP in most of the world.
Read More… go to pages 17-18
Northwest Airlines – Editor/Manager, Employee Communications
- Japan was the linchpin to Northwest’s enormous trans-Pacific operation. In this 1998 spread in the employee newspaper, John discusses how the airline planned to leverage its strategic advantages after a new treaty opened the U.S.-Japan market to many more airlines
Read more… file size 331KB
- Northwest, to celebrate its 50th anniversary of trans-Pacific service in 1997, created a promotional four-page USA Today edition. John, who had become steeped in the airline’s history, authored the lead story, many of the smaller items, and edited the rest.
Read more… file size .31MB
- John occasionally wrote for Northwest’s in-flight magazine, WorldTraveler. In 2003, John traveled to Thailand and composed a sampling of its many seductive escapes – from the enchanting canals and temples of Bangkok, to the extraordinary and inexpensive shopping bazaars in Chiang Mai to the north, and to the lumbering elegance of elephant polo in Hua Hin to the south.
Read More… file size 1.4 MB
IABC New Jersey – President
Since 2009, John has served on the board of the International Association of Business Communicators (IABC) New Jersey, including terms as President, Vice President of Professional Development, and Director of the Awards Program. As President, John led the board as it created its first three-year strategic plan and established a formal relationship with Rutgers University’s Communication Department. As Awards Director, John led a team of volunteers in organizing the chapter’s 2009 IRIS Awards Program and Gala – which adopted a Harry Potter theme titled “Mastering the Magic of Communications.” The Gala’s program booklet captures the theme and can be seen here
Read More… file size 1.8MB
Morristown Memorial Hospital – Volunteer
- John volunteered his time writing and editing a quarterly newsletter for Morristown Memorial Hospital in 2009 and 2010. In this issue, published in February 2010, John wrote the profiles on pages 2 and 3 as part of an ongoing series to present the rich background of the hospital’s senior volunteers. He also laid out the issue.
Read More… file size 260KB